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Growing a Competitive Advantage like Amazon & PepsiCo


Large Solar Farm

Ordinarily, companies do not want to be part of the crowd. They spend hundreds of millions in marketing dollars trying to differentiate themselves from the competition. However, it’s time to jump on the bus and join today’s leading companies in their fight to lessen and eliminate carbon emissions. Let’s see what some of your corporate colleagues are doing. 


AMAZON - Less than two years ago, Amazon co-founded The Climate Pledge and called on other companies to reach the Paris Agreement 10 years early. Since founding The Climate Pledge, over 100 companies, including household brands and companies from all industry sectors, have joined The Climate Pledge with its goal of net-zero by 2040. They are demonstrating that moving faster toward decarbonizing their businesses is a pathway to competitive advantage


Other notable companies that have joined the pledge include VISA, Alaska Airlines, Colgate-Palmolive, Heineken, and dozens of others.


PEPSICO - PepsiCo spent nearly $100 million to add a solar array at an R&D facility in New York. PepsiCo, Inc. said it plans to more than double its climate goal, targeting a reduction of absolute greenhouse gas emissions across its value chain by more than 40% by 2030. The company also pledged to achieve net-zero emissions by 2040.


To achieve 100% renewable electricity, PepsiCo has targeted a diversified portfolio of solutions. They adopted on-site solar installations at plants and distribution centers to progress towards climate and electricity goals. PepsiCo executes PPAs which aid in financing the development of new renewable solar projects including solar installs.


Wells Fargo - Financial firm Wells Fargo is installing 30 MW of new onsite solar arrays on nearly 100 of its retail and administrative offices in Arizona, California, Connecticut, Iowa, New Jersey, North Carolina, and Texas.


GM - Automaker General Motors said that it plans to become carbon neutral in its global products and operations by 2040.


The drive to carbon neutrality is here. In addition to the companies above, all you need to do is to turn on your TV and see how many companies are marketing their “green” position in the market. Integrity with clean energy usage and green branding is crucial, be aware of greenwashing. Green branding positions your company as eco-friendly and yields substantial economic advantages.


Green branding sets companies apart from competitors by showcasing their dedication to sustainability. This differentiation appeals to environmentally conscious consumers. These shoppers prioritize supporting businesses with aligned values. Businesses demonstrating sustainable commitments can attract eco-friendly customers, investors, and employees. When combined, these efforts strengthen their competitive advantage.


Reducing carbon emissions is no longer a “nice to have” aspect of business. It has become a necessity with continually growing state and federal regulations. Take your company to the next level in the growing “green“ community by planning your renewables implementation strategy today.


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